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45棋牌下载

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                              不会做品牌理念凝结,再高的品牌认知也是白搭

                              2011-02-28 10:48:58

                                  CONGXIAOSHOUQUDAOSHANGLAISHUO,GUONEIDEBAIJIUQIYEDOUHENNULI,DANPINPAIBUFENDELINIANQUEFA,DADUOSHURENDOUHUIZUOPINPAIGAODURENZHI,YINWEIZHIYAOHUIHUAQIANDAGUANGGAOJIUXINGLE,KESHIHENSHAOYOUHUIZUOPINPAILINIANNINGJIEDE。NIDEPINPAIGAODURENZHIDAJIADOUZHIDAO,DANQINGGANYILAIXINGCHA,YEJIUSHISHUO,SUQIUYUYANHEYIGUANXINGDEQINGGANNINGJIEDAODIGAILUODAONAERDOUBUQINGCHU。

                                CONGGENBENSHANGJIANG,ZHONGGUODEPINPAIZUOBUQILAI,BUSHIYINWEIQUESHAORENZHI,ERSHIYINWEIQUESHAOLINIAN。

                                ZHONGGUODEPINPAINAGEXIAOFEIZHEBUZHIDAO?

                              DAJIADOUERSHUNENGXIANG,DANSHIWEISHENMEZUOZHEZUOZHEJIUDAQIJIAGEZHANLE?YINWEIDAJIALINIANQUESHI,DOUZAIRENZHISHANGDAZHUAN,JINTIANHUANYIJIANYIFU,MINGTIANHUANYIGEMINGZI,MANGDEBUYILEHU。

                                这种在同等概念下互相比着让消费者选择的事儿做起来太辛苦了,你累,竞争对手累,消费者更累,何苦呢?
                              举一个例子,几个帅哥只是由于长得好看让别人去选择,这就太难定夺了。所以,我们必须要增加内涵,也就是要增加理念。

                              45棋牌下载  NEIME,SHENMESHILINIANNI?

                                BIRUSHUO,NICHENGLEYIGEBOSHI,BUSHISHUONIZHISHIHUANLEYIJIANYIFU,DAISHANGLEYIFUYANJINGJIUCHENGBOSHILE,ERSHINIDEQIZHIFASHENGLEGAIBIAN,NIDETANTU、SHENMEIQUWEIHEXINGWEIYESUIZHIFASHENGLEGAIBIAN。LINIANDAIDONGLEHENDUODONGXIDEGAIBIAN。ZHEIZHONGGAINIANKEYIRANGBIERENZAIXUANZENIDESHIHOU,ZENGJIACHUCHANPINYIWAIDEQITADEBUTONGFAMA。

                                SUOYISHUO,YINGXIAOLINIANDEGAIBIANKEYIDAIDONGHENDUOXIAOSHOUXINGWEIYESUIZHIFASHENGGAIBIAN。RUGUONIMEIYOULINIAN,ZHISHICONGSHIBIESHANGDAIDONG,JUEDEDAISHANGYIFUYANJINGJIUBIANCHENGBOSHILE,NEISHIBUKENENGDE。

                                BIRUSHUONIANFENJIU,ZHEISHIYIGECHANPINGAINIAN,SHUOMINGCHANPINLISHIYOUJIU。RUGUONIDEPINPAIYIJINGYOULEQINGGANJIAZHI,NIJIUBUYONGCHUANDA。BIERENCHUANDAYIGE80NIANDEGAINIAN,NIJIUDENGZHETAZUO,DENGTAZUOQILAIDESHIHOU,NIJIUSHUOWOYEYOU80NIANDE,DAJIAKENDINGDOUPAOGUOLAIMAINIDE,YINWEINIPINPAIDEQINGGANJIAZHIYIJINGHENDAOWEILE。

                                DAJIAJUEDESHIBUSHIZHEIGELI?

                                我们一定要记住,产品理念是打破不了品牌理念的。
                              比如说“水井坊,真正的酒”,“中国白酒第一坊”,这些都是认知性的诉求,在产品刚刚进入市场的时候,这样做是合理的,但是不能长久。否则,消费者会感到疲倦和厌烦,我已经知道你是“中国白酒第一坊”,接下来你就说说你“白酒第一坊”有什么特点吧。

                                ZHEICAISHIXIAOFEIZHEDEZHENZHENGNEIXINXUQIU,SUOYISHUIJINGFANGDEHOUXUSUQIUBIXUGENSHANG。

                              45棋牌下载  ZUOLINIANNINGJIEDESHIHOU,HAIYAOZHUYIYIGEWENTI,NEIJIUSHICHANPINDEMAIDIANBUNENGZUOWEIPINPAILINIANDENINGJIE。“GUOJIAO1573”XUANCHUANDEQISHISHIMAIDIAN,TADE“DIAOYUTAIGUOBINGUANTEGONGJIU”、“ZHONGGUOBAIJIUBIAOZHUNJIPINJIANJIU”,ZHEIXIECHANPINYIWAIJIASHANGDEYIXIELIYI,JIUSHICHANPINDEMAIDIAN,ERBUSHICHANPINDEGAINIAN,YEBUNENGZUOWEIYIZHONGPINPAISUQIU;KEYIYONGLAICUJINCHANPINXIAOLIANG,DANBUNENGZUOPINPAININGJIE。

                              45棋牌下载  PINPAININGJIESHIYISHENGYAOYONGDE,ERMAIDIANSHIYAOBUDUANGAIBIANDE。

                              45棋牌下载  BIRU,NIDECHANPINSHIALIYI,ALIYISHIXIAOFEIZHEYAOJIESHOUDEZHIJIELIYI。ZHEIGESHIHOU,NIZAIBAOZHUANGSHANGGAOSUXIAOFEIZHENIDEQITALIYI,ERZHEIGEQITALIYIHEZHEIGECHANPINDELIYIGENBENJIUBUXIANGGUAN,DANKEYIYINGXIANGXIAOFEIZHEDEJUECE。

                                ZHEIJIUSHICUXIAOLIYI。

                                CUXIAOLIYIBUNENGZHANGQIWEICHICHANPINDESHICHANGJIESHOU,TASHIDUANQIDECUJINXINGWEI。ZHEIZHONGXINGWEISHIFUZHUPINPAIJIANLIDE,ERBUSHIPINPAIDEHEXINLINIAN。

                                任何一种产品都应该有它的品牌概念,其实品牌名称啊、诉求啊什么的都应该围绕概念来做宣传。